Experienced marketers know that there are extreme differences in the shopping habits of men and women. These differences are strong enough for marketers to take notice and adjust their marketing when they are targeting women. If your company has made the decision to target women in your marketing efforts, here are some tips to help you do just this.
Create an Emotional Connection
Tell a story about your product and how it has made an impression on someone’s life. As the story unfolds, you can evoke an emotional response. That emotional response will last longer and be more affective than an ad filled with technical details.
Give a Reason to Look for Your Ads
Facebook is a hot spot for millions of women. One way to keep her finger off of the “hide” button is to create a reason for women to look for your posts. A weekly fashion tip or a celebrity spotting of the day will keep your female audience on the lookout for your business’s updates.
Ask for Opinions
Any chance you get, ask women their opinions. Facebook is a prime location for short surveys or opinion polls. Anytime you are considering several options about your product or your business, ask your customers. Women love to give their opinion and to make an impact on their favorite products.
Offer Creative Promotions and Sales
We women shoppers all love sales. Sales with a twist will be shared with as many friends as we can get to listen. Get creative as you consider the coupons you send out or the online promotions you advertise.
Address Concerns Ahead of Time
Women are said to take a long time to make a decision. This is actually true in many cases. Women take longer because they have more concerns. Study the possible concerns that women may have as they shop for your products. You can eliminate a lengthy decision-making process by addressing these concerns ahead of time. However, it is still important to give her the time that she needs, without pressure, to make her decision.
Let Current Customers Sell to New Customers
Testimonials from other women can make a huge impact on your shoppers. If you can get satisfied customers to write or record their successful interaction with your product, then you will have a powerful marketing tool in your hands.
Make Shopping Effortless
Even if women like to take plenty of time to make a decision, they are still in need of time savers. Make sure that your website is user friendly. Your ads should link straight to a page where your shopper can purchase the product they click on. Navigating your site should be effortless.
Consider the unique habits and needs of women when you are marketing to them. The extra effort will more than make up for itself with a higher rate of return.
About the Author: Anna Cruz writes about marketing, advertising, branding, graphic design and desktop publishing. Anna works for PrintPlace.com, an online printing company that offers brochures, posters, postcards, business cards and more printed marketing media.