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List of 43 Internet marketing terms and their Acronyms
2 years ago When I was just starting my business online, I came across different terms that I saw on blogs, websites and ebooks related to internet marketing and had no clue on what they are and what they mean. I remembered having a though time on understanding different Acronyms such as “SEO”, “ROI”, “PPC”, “CPC” etc… I remembered the times I had to Google those terms and never found answers. and would have to ask on the comment area about it.
last night I figured it would be great if I write a list of the acronyms used as internet marketing terms and I was surprised that I was able to write 43 of them and here they are:
Internet marketing terms and Acronyms
- AD = Advertisement, Text, Banner, Flash, Video, anything
- ASP = Application Service Provider
- CPA = Cost per Action
- CPC = Cost per Click
- CPL = Cost per Lead
- CPM = Cost per (Mil) Impression (1000 Impressions)
- CPS = Cost per Sale
- CR = Conversion Rate
- CSS = Cascading Style Sheets
- CTR = Click through rate/Click-Through Ratio
- DH = Direct Hit
- DRM = Dynamic Rich Media (type of Ad, technology)
- DRM = Digital Rights Management
- EPC = Earnings per Click / Earnings per 100 Clicks
- FAQ = Frequently Asked Questions
- FFA = Free-For-All Link List
- IM = Instant Messaging
- MFA = Made For AdSense (Site)
- OPM = Outsourced (Affiliate) Program Management
- PFI = Pay For Inclusion
- PFP = Pay For Performance
- PPA = Pay per Action
- PPC = Pay per Click
- PPCSE = Pay Per Click Search Engine
- PPI = Pay Per Impression
- PPL = Pay Per Lead
- PPS = Pay Per Sale
- PTC= Pay to click
- PV = Page View
- ROI = Return on Investment
- RON = Run Of Network
- ROS = Run Of Site (Display Advertising)
- SB = Small Business
- SE = Search Engine
- SEM = Search Engine Marketing
- SEO = Search Engine Optimization
- SEP = Search Engine Positioning
- SERP = Search Engine Result Page
- SID = common (optional) URL Parameter Affiliates can use for their own tracking purposes
- SMO = Social Media Optimization
- SSI = Server Side Include
- USP = Unique Selling Proposition
- UV = Unique Visitor
if you got something to add on the list, feel free to share them.
this post will be included on the “Start a blog and make money” series.
March 6, 2010
6:31 pm
It is really impressive list. I’ve always wondered what some acronyms mean but we are lucky and google is always here to help, and it is good to have this list all in one place. It is interesting that are so similiar acronyms meaning a lot things that are not even connected with some similarities.
Nice list.. :)
March 6, 2010
6:50 pm
hey, thanks for the feedback I hope to see you here more often. ;)
August 2, 2010
3:54 pm
I would definitely add CPV (Cost Per View) and PPV (Pay Per View). These both refer to contextual traffic (pop up/under ads). This would make the count at 45 instead of 43 as well!