If you’re into internet marketing, you had probably heard of all these recent talks about google over optimization penalties, de-indexing link networks, search engines focusing more on social signals and all those hooplas. This stuff gets serious especially if you’re an SEO guy.
first, I would like to give my thoughts about Over optimization.
There’s certainly no such thing as “over optimization” in fact, if you listen to the recent interview with matt cutts, (where all this talk has began) he just couldn’t think of a word to describe it, so he just went with “over optimization”.
Optimization certainly is not a bad thing and Search Engines has nothing against it. in fact, they highly encourage it. Your main keywords inside the <title>, <h1> tags are some examples of good search engine optimization.
HOWEVER, What search engines do not like is spamming. And this is what you should totally avoid.
There are many ways to spam search engines. it could be an on-site and off-site factor.
on-site for example, you can create a crappy page with a keyword density of 60% or plaster your title tags with repeating keywords: certainly, this is a big SEO no no.
off-site for example, you probably joined a link network and started building backlinks using them. (which is probably working for you right now but it might not in the long run.)
Search engines are becoming super smarter now than ever before. (especially Google)
Check your Google analytics and webmaster tools account. if you know how to use it, then you probably seen this by now.
Google Has “almost” all activity data that’s happening inside our site
if you check, you’ll see
- they are tracking Social media activities happening inside our website now
- they know if we got a new content published
- they know if there’s a new back link to our website
- They even have this new feature that “verifies” content authorship on a website
- it’s also rumored that, google’s been crawling links that are sent through email
- on the interview, Matt even talked about website design and publication dates. so, if your content and website design looks like it is from the 1980′s, there’s a chance that Search engines won’t put too much attention to it. (if you are running a blog, I suggest you update some of your top posts publish them as a new article. this way, the content would look fresh to search engines)
back to the topic…
Obviously, it’s possible for them to use all these data to add up in their Algorithm in determining on how to rank your website.
if you are a member of link networks, there’s a big chance that you’ll just be wasting your money.
Overtime, Google will eventually find out about these network and de-index it. which basically means, you’ll be losing all the backlinks you build and lose your rankings.
A good example of a network that google shut down is build my rank.
BuildmyRank.com is a popular blog network used by many Search engine marketers. Until the recent Google update ran them out of business completely. you can read their official announcement below:
because of all these changes, I can say that guest posting, original article submissions and waiting for the links to come naturally are still the best way to build backlinks to your site.
it’s a daunting task and certainly takes time, but you have to remember that, whatever you’re doing to improve, no matter how small, would still be effective in the long run.
if you do at least 1 guest posting a week for example, that would be 4 backlinks a month or 40 links a year – From real established / related websites – without paying a monthly fee.
“Search Engines Follow People”
if you are able to build an awesome site that people loves, search engine will naturally follow it. which is what exactly you should do to avoid penalties.
- make an awesome website that people love
- avoid spamming
- take advantage of social media
when you are able to get the proper mind set / website with these qualities, There is no doubt that it will dominate the SERPS no matter how many updates Google does.