I have this habit of checking my aweber account occasionally for inactive subscribers.
inactive subscribers are subcribers who opted in your list and don’t even bother opening your messages. and it’s not a bad idea to delete them for these 3 main reasons:
1. they “may” mark your messages as Spam
if a subscriber has been subscribed to your list for too long and does not even bother to open your messages, there’s a big chance that they will forget who you are and mark your message as “spam”
2. they are invaluable to you
as much as I hate to call them junk, that’s really the first thing that comes to my mind. people who don’t read your messages at all proves to be invaluable to you so you might as well delete them from your mailing list.
3. They cost you money
this one is probably the best reason why you should delete them. you probably heard about aweber’s monthly fee. They are charging an extra $10 if you reach more than 500 subscribers, $30 for more than 2500 and so on..
today, I’ve deleted hundreds of my Aweber subscribers and was very happy while doing it. simply because of those three reasons above. :-)
if you’re also in this situation, I advice you to do the same thing. DELETE ALL THOSE INACTIVE SUBSCRIBERS as well.
How To Delete inactive Aweber subscribers
1. inside your aweber account, go to the “search page” under the “subscribers” tab
2. Click on “select field” drop down menu
and choose “no opens”
3. Click on the 3rd field to the right (the date field) and wait for a small window to popup. This window will allow you to search all the subscribers who haven’t opened a single message from you Since that date, so if you’re looking for subscribers who haven’t opened a message for 30 days, all you’ll have to do is do these steps.
4. Click the search button, then scroll down to see the list of subscribers who haven’t opened your messages since the date you chose.
5. To delete these subscribers, check the Erase box in the upper right of the list of subscribers to mark them all to be deleted, then click save (located under the check boxes) to remove them from your list permanently.
6. If you have multiple pages of subscribers, you can repeat this process to remove them all.
Quantity vs Quality
all in all, it’s not the size of your email list that matters. it’s the QUALITY that counts. if I were you, I would get rid of those inactive subscribers right away. and build a more healthy and active Subscriber base.