5 Best Tools for Managing Your Brand Online

This post is written by Anna Cruz of Printplace.com

While you are spending a great deal of time spreading the word about your online business or blog, a flood of people are viewing and commenting on you. If you have friends and followers, you already have a bit of a network for keeping you informed. However, it never hurts to keep an extra eye on the comments being made about your business so that you can guide viewers to a positive outlook on your brand. Use the tools below to help keep a close watch on both negative and positive feedback so that you can respond appropriately and quickly.


Give this tool your name or keywords or your competitors’ names and you can keep track of what is being said about you and your competitors. Whenever your name is mentioned or commented on, you receive an alert via email.

Google Alerts

This free feature from Google allows you to select any topic to follow. Google will keep you updated on your industry, including your competitors and your own company. Based on what query you give, email alerts will be sent right to you.

Friend Feed

Friend Feed is a social networking aggregator. You can monitor all of your social network pages in one place. With this tool, you can conduct searches for your brand within social networking sites and find out what comments are being made about you and where you are being talked about.

Board Tracker

Focusing mainly on discussion boards and forums, Board Tracker will search out the keywords that you give it. This tool finds what Google cannot in the depths of comments and responses.

Social Mention

Social Mention sends you daily emails that tell you what people are saying about your company. This tool searches people-made comments in blogs, events, news, bookmarks, microblogging, and videos. You can track your brand throughout these sites with one tool. Just enter your name or keywords to find out what is happening around you.

The online world moves fast. Check on your brand daily at the least. You can quickly respond to any negative comments and address the positive comments with appreciation. You can never manage the image of your brand enough, so use the tools that will help you do just this as quickly and easily as possible.

About the Author: Anna Cruz writes about marketing, advertising, branding, graphic design and desktop publishing. Anna works for PrintPlace.com, an online printing company that offers brochures, posters, postcards, business cards and more printed marketing media.


  1. thanks for posting this !

  2. Imagine for a moment how you login into your mailbox and see how your payments from all the world are comming. Can you imagine the sensation of daily 20,30, 50 payments received?

  3. Nice list. I use all of those tools I mentioned to make sure that I’m tracking my brand properly and that no one is badmouthing me. ;-)

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